Digital Presence Audit

What buyers find when they look for you — and what's possible
Prepared for
JFV Construction, Inc.
Spider Pig Labs · Mike Burson · Hamilton, MTSearches re-verified June 25, 2026 · All findings verified, nothing exaggerated

1The searches your buyers run — and what they find.

Test · Google
Searched June 25, 2026
"custom home builder Bitterroot Valley"

Top results: Big Sky Builders (multiple listings), Clearwater Builders, Elk Mountain, Back Country Crafters, BitterRoot Pine, Pigman, Montana ADU.

JFV Construction: not on the list.
Test · AI assistant (how out-of-state buyers now search)
Asked June 25, 2026
"I'm moving to the Bitterroot Valley and want to build a high-end custom home. Who should I consider near Hamilton/Corvallis?"

The AI recommended Big Sky Builders, Beck Builders, Pigman Builders, and Riversong Builders — by name, with reasons.

JFV Construction: didn't come up.

Search your name and you do turn up — Facebook, Yelp, Houzz — but it's scattered across other people's platforms, with inconsistent info and reviews you don't control, and no website or Google profile of your own. Search for "a custom home builder" instead, and you're not there at all.

2Your presence, platform by platform

PlatformWhat's there today
Google Business Profile / MapsNone — you don't appear in Maps or the local pack, where buyers look first
Your own websiteNone (jfvconstruction.com is an unrelated West Virginia company)
FacebookActive — 638 followers, 100% recommend (5 reviews)
YelpListing — 3.0★ (2 reviews)
HouzzListing exists
BuildZoomGhost listing — stale info and one anonymous 1-star

The pattern: scattered across platforms you don't control, and missing the one that matters most. Owning your presence starts with claiming these gaps.

3Where you stand against the field today

BuilderWebsiteReviewsGoogle searchAI searchContent/case studies
Big Sky BuildersYes — strongYesDominatesYesResource articles + portfolio
Riversong BuildersYesReviews on HouzzYesYesThin
Pigman BuildersYesMixedYesYesNone
Elk Ridge Log & TimberBasic siteNo reviewsNoNoNone
JFV ConstructionNoneFB + YelpOnly by nameDidn't come upNone — yet

Two ways buyers find a builder now — Google and AI assistants. The field here is wide open: only one competitor runs a real digital operation, and most have thin reviews and little content. The top spot is there for the taking.

4What you already have that they can't match

Since 1997

A Montana corporation since September 1997 — nearly three decades in the Bitterroot, in active good standing. Contractor registration CR 203237, active through October 13, 2027.

The photo library

Over 400 photos of real work (413, pulled from your Facebook) — timber frames, stone fireplaces, hand-built trusses. Most builders pay photographers for years to get this. You already own it.

Clients already vouch

100% recommend on Facebook — all five clients who've reviewed stand behind the work. The trust is there; it's just not where buyers look yet.

The Bottom Line

No builder owns "custom home builder in the Bitterroot" online — Google and AI both have a gap, and the field is thin on reviews and real content. Meanwhile you're sitting on nearly three decades, an active license, 413 photos, and a 100% recommendation rate — none of it surfacing where buyers look. The distance between what you've built and what shows up is the opportunity.

Next: the intake form. Your answers shape the examples you'll see — built around JFV. Spider Pig Labs · Hamilton, MT · (530) 721-0634 · mikeyburson@gmail.com